// ABOUT US // History / Firsts
- Starting the first telemarketing in jewelry sector
- First modern production facility corporation
- Starting the first carat guarantee and quality certificate
- Biggest gold jewelry production facilities in the Middle East and Europe,
- Turkey's first domestic jewelry brand
- First gold sale with brand
- FIRST CRM APPLICATION
- First advertisement, sponsorship and communication activities
- First conversion of investment purposes of jewelry to fashion ones
- First design team in Turkish jewelry sector
- First brand to convert from a manufacturer to a retailer
- Starting the first "franchising" in its sector
- '36-month installment' plan for a diamond solitaire ring and a diamond ring for a "1 TL per day" campaign: Changing consumer's perception of "unaffordable" towards solitaire rings and experiencing a jump in the diamond ring sales in Turkey for the first time.
- Opening the first foreign offices in its sector
- First gold exportation in its sector: Being an export leader in its sector for 5 years and a supplier for the worldwide known (Sears, JC Penny, QVC) retailer chains.
- Opening the first "Outlet" in the jewelry sector
- First market segmentation and starting manufacturing with 4 collections philosophy in a year with 12 sub-brands.
- The fashion show of "The Living Tradition of Anatolian Jewelry" Collection in the New York Metropolitan Museum
- First manufacturing of a concept wedding ring in which there is an "evil eye"
- In 2010 Adam Smith Awards for Best Practice and Innovation, Atasay was given the "Highly Commended" Award by Treasury Today's Magazine with its "Golden Key" Atasay Financing System Model.
- Bringing something new, Atasay created the first gold accumulating credit card Altın (Gold) Bonus.
- First diamond product gift promotion that encourages the sales
- First gold "Tent Sale"
- Application of Micropave technique in gold production
- Application of diamond-effect technique in Coronet diamond and jewelry
- Water-proof diamond produced by nano-technology
- The Company was given the first “Most Liked Retail Company” award at “Retail Sun Awards”
- To mark its 75th anniversary, the Company prepared a joint collection named Chopard for Atasay together with Choppard, the Swiss-based leading brand of the luxury sector
- Atasay was the only jewellery brand appearing in the Superbrands Turkey 2012 list, held biennially and organized in 87 countries in the world.
- Atasay has been the only brand to appear in the jewellery sector list, “The Most Valuable Brands of Turkey” announced by the international brand valuation institute, Brand Finance.
Copyright © 2014 Atasay Kuyumculuk A.Ş.