Atasay

Starting the first telemarketing in jewelry sector
First modern production facility corporation
Starting the first carat guarantee and quality certificate
Biggest gold jewelry production facilities in the Middle East and Europe,
Turkey's first domestic jewelry brand
First gold sale with brand
FIRST CRM APPLICATION
First advertisement, sponsorship and communication activities
First conversion of investment purposes of jewelry to fashion ones
First design team in Turkish jewelry sector
First brand to convert from a manufacturer to a retailer
Starting the first "franchising" in its sector
'36-month installment' plan for a diamond solitaire ring and a diamond ring for a "1 TL per day" campaign: Changing consumer's perception of "unaffordable" towards solitaire rings and experiencing a jump in the diamond ring sales in Turkey for the first time.
Opening the first foreign offices in its sector
First gold exportation in its sector: Being an export leader in its sector for 5 years and a supplier for the worldwide known (Sears, JC Penny, QVC) retailer chains.
Opening the first "Outlet" in the jewelry sector
First market segmentation and starting manufacturing with 4 collections philosophy in a year with 12 sub-brands.
The fashion show of "The Living Tradition of Anatolian Jewelry" Collection in the New York Metropolitan Museum
First manufacturing of a concept wedding ring in which there is an "evil eye"
In 2010 Adam Smith Awards for Best Practice and Innovation, Atasay was given the "Highly Commended" Award by Treasury Today's Magazine with its "Golden Key" Atasay Financing System Model.
Bringing something new, Atasay created the first gold accumulating credit card Altın (Gold) Bonus.
First diamond product gift promotion that encourages the sales
First gold "Tent Sale"
Application of Micropave technique in gold production
Application of diamond-effect technique in Coronet diamond and jewelry
Water-proof diamond produced by nano-technology
The Company was given the first “Most Liked Retail Company” award at “Retail Sun Awards”
To mark its 75th anniversary, the Company prepared a joint collection named Chopard for Atasay together with Choppard, the Swiss-based leading brand of the luxury sector