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Home // ABOUT US // History / Firsts
  • Starting the first telemarketing in jewelry sector
  • First modern production facility corporation
  • Starting the first carat guarantee and quality certificate
  • Biggest gold jewelry production facilities in the Middle East and Europe,
  • Turkey's first domestic jewelry brand
  • First gold sale with brand
  • First advertisement, sponsorship and communication activities
  • First conversion of investment purposes of jewelry to fashion ones
  • First design team in Turkish jewelry sector
  • First brand to convert from a manufacturer to a retailer
  • Starting the first "franchising" in its sector
  • '36-month installment' plan for a diamond solitaire ring and a diamond ring for a "1 TL per day" campaign: Changing consumer's perception of "unaffordable" towards solitaire rings and experiencing a jump in the diamond ring sales in Turkey for the first time.
  • Opening the first foreign offices in its sector
  • First gold exportation in its sector: Being an export leader in its sector for 5 years and a supplier for the worldwide known (Sears, JC Penny, QVC) retailer chains.
  • Opening the first "Outlet" in the jewelry sector
  • First market segmentation and starting manufacturing with 4 collections philosophy in a year with 12 sub-brands.
  • The fashion show of "The Living Tradition of Anatolian Jewelry" Collection in the New York Metropolitan Museum
  • First manufacturing of a concept wedding ring in which there is an "evil eye"
  • In 2010 Adam Smith Awards for Best Practice and Innovation, Atasay was given the "Highly Commended" Award by Treasury Today's Magazine with its "Golden Key" Atasay Financing System Model.
  • Bringing something new, Atasay created the first gold accumulating credit card Altın (Gold) Bonus.
  • First diamond product gift promotion that encourages the sales
  • First gold "Tent Sale"
  • Application of Micropave technique in gold production
  • Application of diamond-effect technique in Coronet diamond and jewelry
  • Water-proof diamond produced by nano-technology
  • The Company was given the first “Most Liked Retail Company” award at “Retail Sun Awards”
  • To mark its 75th anniversary, the Company prepared a joint collection named Chopard for Atasay together with Choppard, the Swiss-based leading brand of the luxury sector
  • Atasay was the only jewellery brand appearing in the Superbrands Turkey 2012 list, held biennially and organized in 87 countries in the world.
  • Atasay has been the only brand to appear in the jewellery sector list, “The Most Valuable Brands of Turkey” announced by the international brand valuation institute, Brand Finance.
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