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Home // CURRENT TOPICS // News from Atasay / Belle Atasay 2010 Summer Collection

“Belle Atasay” The spirit of time meets the timelessness

“Belle Atasay” 2010 Summer Collection consists of four different concepts in which the all colors of the city from the glitters of the disco balls to the reflections of the shop windows are shaped through eye catching designs.

The brand “Belle Atasay,” through which Atasay reflects the latest fashion and trends via jewelry has completed its Summer Collection 2010. The new collection of “Belle Atasay” that consists of the perfect harmony of the colors of the street with the aesthetic and elegance of Atasay will be the component element of modern women’s style.

The new designs of “Belle Atasay,” crafted to create trends during the summer, are turning not only the everlasting energy of the nights of city life but also the intensive tempo of it into a elegant jewelry with a harmony in oppositions.

Consisting of four different concepts, Motto, Comme ci- Comme Ça, e-motion and Masterpiece, Atasay Design Team designed “Belle Atasay Summer Collection 2010, with perfect workmanship and observation of the fashion, the city and the women under the consultancy of fashion designer Özlem Süer.

Motto:
The inspiration that was taken from the stylish women who know what they want, have good communication skills, are sure of themselves and make time for themselves in spite of the intensive tempo of city life; the extraordinary geometric figures that are inspired by the Gaudi style architecture are mingled with the energy that a natural life provides to the people. Motto is winking eye to the liveliness of the city with its melting the different patterns and styles in the same pot.

Comme ci- Comme Ça:
The energy that comes out of the flames of the fire of youth adds the popular places of the city, coffee breaks, parties, the shopping, shortly enjoying life and the city to itself and has been combined with Belle Atasay Summer Collection 2010 and its jewelry. The trend follower women who make the time run after themselves will crown their elegance with the concept of Comme ci- Comme Ça.

e-motion:
Thanks to the internet and its tools like blogs, social networking websites, a futuristic romanticism that belongs to the modern times not only abolishes the love’s dependence to the places swiftly, but also redefines the tastes and customs of the people. Belle Atasay “e-motion” collection, in which you can find women who are not afraid of updating themselves and their lives and their point of view towards the modernity, is as exciting as a love message from the internet and beyond the ordinary as the changing phenomenon of the everyday life.

Masterpiece:
The long-lasting memories, the objects that keep the memories alive and thanks to the skillful hands that touch the soul of these objects, they all have become magnificent jewelry. From Atasay Belle, the reflection of the good memories of everyone that are interpreted with nobility in the world of jewelry: Masterpiece… A solid evidence of jewelries’ being indispensible for women due to their characteristic qualities and being in vogue in every era, especially of their luxury and timelessness through the re-creation by Atasay.

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