Atasay’s Milestones

1937 Sarraf Hacı Mustafa Kamer lays the foundations for Atasay Jewelry in Çivril, Denizli
1965 Atasay Kamer, the founder of Atasay Jewelry, embarks on his Anatolia tour
1966 Atasay Kamer moves to Istanbul and establishes his business in there
1969 Atasay Kamer rents his first shop in Grand Bazaar, Istanbul
1974 Atasay Kamer opens two shops in Istanbul
1981 Atasay Kamer sets up his first export company
1982 The company exports 25 kilograms of gold to Saudi Arabia
1983 The company exports three tons of gold
1985 The company exports 5.5 tons of gold
First export to the United States is made
1987 Atasay Kamer establishes Asgold
Atasay Jewelry opens its US office
1989 Atasay Jewelry company is established
1994 Atasay Jewelry factory is gone into operation including all production techniques
2002 Atasay franchising system is established
2003 Atasay Jewelry received the award of Sears’ “Partners in Progress” in USA
2004 Atasay Jewelry launches its The Living Tradition of Anatolian Jewelry collection
2005 The Living Tradition of Anatolian Jewelry Collection exhibited at the New York Metropolitan Museum
Atasay Diamond line is launched
Atasay Jewelry opens a factory in China
2006 Atasay Academy founded
The Living Tradition of Anatolian Jewelry Collection II launched
With ‘ION By Atasay’ brand, stainless steel jewelry products are launched
Atasay Jewelry joins Turquality
Receives ISO 9001 certification
Recognized for being an export leader for five years
2007 Initiated 36-month installment campaign for diamonds
Opens Turkey’s first outlet jewelry store
The ‘Golden Opportunities’ campaign is launched for every sixth day of every month
2009 First manufacturing of a concept wedding ring in which there is an “evil eye”.
2010 In 2010 Adam Smith Awards for Best Practice and Innovation, Atasay was given the “Highly Commended” Award by Treasury Today’s Magazine with its “Golden Key” Atasay Financing System Model.

Bringing something new, Atasay created the first gold accumulating credit card Altın (Gold) Bonus.

First diamond product gift promotion that encourages the sales.

First gold “Tent Sale”.

Application of Micropave technique in gold production

2011 Application of diamond-effect technique in Coronet diamond and jewelry

Water-proof diamond produced by nano-technology

The Company was given the “Most Liked Retail Company” award at “Retail Sun Awards”

2012 To mark its 75th anniversary, the Company prepared a joint collection named Chopard for Atasay together with Choppard, the Swiss-based leading brand of the luxury sector.
2012 Atasay was the only jewellery brand appearing in the Superbrands Turkey 2012 list, held biennially and organized in 87 countries in the world.
2013 Atasay has been the only brand to appear in the jewellery sector list, “The Most Valuable Brands of Turkey” announced by the international brand valuation institute, Brand Finance.
2013 According to IPSOS “Lovemarks of Turkey 2013” research outcomes, Atasay was elected as the most loved Jewellery brand of Turkey.